1 month, 1 million kilometers. This is the aim of the “Charity Run” challenge launched on March 26 by Etam in support of the Alice Milliat foundation.
1 month. 1 million kilometers, € 15,000 for the Alice Milliat Foundation
As part of the launch of its new BE+ collection, Etam is working alongside the Alice Milliat Foundation to promote the role of women in sport. Thus, if the million kilometers traveled is reached by April 24, € 15,000 will be donated to the foundation.
An important boost for the first European foundation for media coverage and promotion of women sport. The runners participate through this open to all challenge to the broader development of the Foundation’s actions.
A device open to all
Related activities will be organized to mobilize a large audience around the challenge organized by Etam and Running Heroes. The cause of women’s sports will be at the heart of the brand’s activities, especially with the organization of collective running sessions or specific coaching.
Join the 6000 runners already registered and run for the Alice Milliat Foundation! Whether you run occasionally or regularly, all kilometers are welcome! Start now!
Feel free to share your participation on social networks. Etam is Indeed committing more than € 15,000 to donate € 1 to the Foundation for each photo posted on Instagram with the hashtag #EtamRunningHeroes.
Information and registration on: https://etam.runningheroes.com/en/